Lead activation and conversion by designing funnels and lifecycle flows across email, SMS, push, and in-app. Own website funnel and landing page conversion, run A/B experiments, operate marketing stack (Attentive, VWO, analytics), collaborate with engineering and acquisition partners, and build offer/pricing strategies to drive revenue growth.

Lead global supply chain, logistics, fulfillment, and import/export compliance. Own supply planning, inventory management, S&OP, 3PL oversight, and continuous improvement to ensure product availability, regulatory compliance, and scalable operations across markets.