About Cefaly
CEFALY Technology is the maker of CEFALY, an FDA-cleared, over-the-counter wearable medical device that’s clinically proven to relieve migraine pain and reduce migraine frequency.
Migraine is a complex neurological condition that causes intense headache pain, nausea and other symptoms in more than 1 billion people worldwide. Migraine is most often treated with medication, but many patients can’t tolerate side effects or find that medication doesn’t work for them.
CEFALY provides drug-free migraine relief without a prescription and with minimal side effects. It uses external trigeminal nerve stimulation (e-TNS) to stimulate and desensitize the trigeminal nerve, the primary pathway for migraine pain.
Based in Belgium with U.S. offices in Darien, Conn., CEFALY Technology manufactures specialized electronics for medical applications. Every member of the CEFALY team shares a passion for connecting people with effective migraine treatment.
Growth Marketing Lead – Activation & Conversion
This is a hands-on role where you will:
- Build and optimize lifecycle flows across email, SMS, push, and in-app
- Own the website customer funnel, driving landing page conversion, and customer engagement metrics
- This role directly impacts company revenue.
- You will leverage AI to improve experimentation and testing
- You will feel confident operating Attentive, VWO, and Campaign tracking
- Move fast, test aggressively, and scale what works
What You’ll Own
- Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
- Hands-On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
- Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
- Martech & Data Ownership: Operate tools like Attentive, VWO, and analytics platforms. Work closely with engineering to improve tracking and reporting.
- Marketing partner: You’ll gleam insights from SEO and Paid Acquisition agencies and understand how customers arrive at the site, to draft high impact messaging.
- Pricing & Offers: You’ll build a smart offer strategy and calendar, understanding what offers to launch to whom and when.
Who You Are
- 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products.
- Strong preference for healthcare or DTC businesses.
- You’ve directly improved activation or conversion metrics.
- You have personally built and launched multi-channel lifecycle campaigns.
- You’re comfortable getting into the platform and executing yourself.
- Comfortable making decisions with incomplete data.
- Familiar with analytics platforms (GA4, Looker, etc.).
- Understand funnel math, CAC-to-LTV dynamics, and cohort behavior.
Compensation & Benefits
- Health insurance (80% employer-paid).
- Employer-paid Dental and Vision.
- IRA with company match (no vesting period)
- Paid PTO
- Paid company holidays
Skills Required
- 2-5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
- Experience operating Attentive and VWO and implementing campaign tracking
- Directly improved activation or conversion metrics
- Built and launched multi-channel lifecycle campaigns (email, SMS, push, in-app)
- Familiarity with analytics platforms (GA4, Looker, etc.)
- Understand funnel math, CAC-to-LTV dynamics, and cohort behavior
- Comfortable executing in-platform and making decisions with incomplete data
- Experience leveraging AI for experimentation and testing
- Preference for healthcare or DTC business experience
What We Do
We are a global team on a mission to solve the persistent problem of migraine through advanced therapeutic innovations. Our name, CEFALY (pronounced sef‑a‑LEE), is derived from céphalée, the French word for headache, and cephalic, a medical term that means “related to the head.“ Since 2008, we’ve continued to test and improve our proprietary device, CEFALY DUAL, to offer people with migraine a safe and effective, drug-free treatment. While the causes of migraine are not completely understood, current research shows that the largest and most complex cranial nerve, the trigeminal nerve, is heavily involved in the sensation of migraine headache pain. CEFALY DUAL has been specifically engineered to modify pain sensation in the trigeminal nerve through its ophthalmic branch, which runs under the skin of the forehead.
