Leads influencer and VIP strategy for fashion, lifestyle, and consumer brands. Responsibilities include client leadership, talent sourcing, celebrity and stylist partnerships, campaign strategy, negotiation, contracting, content approvals, affiliate program integration, performance optimization, and relationship development. The role also mentors junior staff, identifies growth opportunities, and connects culturally relevant moments to measurable brand and commercial outcomes.

Leads consumer and lifestyle client accounts, providing strategic communications counsel, media strategy, storytelling, campaign development, partnerships, experiential activations, and cultural positioning. Oversees launches, editorial initiatives, reporting, client growth, and senior relationships while mentoring account teams and ensuring high-quality execution. Builds media, brand, cultural, and industry networks and identifies opportunities across earned media, commerce, influencer, thought leadership, and consumer trends.