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Develops SEO audits, digital ecosystems, channel plans, campaign insights, customer journey strategies, and social media analyses for pharmaceutical and healthcare clients. Uses analytics, competitive research, and monitoring platforms to identify actionable opportunities, improve engagement, and optimize customer experience. Supports relationship management and new business initiatives while staying current on marketing technologies, analytics methodologies, and client industries.

Develops compelling health and wellness copy by translating complex medical and scientific information into persuasive messages for healthcare professional and patient audiences. Responsibilities include researching brand science, collaborating with art partners, creating content across print, digital, social, and motion, contributing to campaign concepting and new business efforts, and presenting work to clients and regulatory teams.

Leads the agency’s performance media practice across paid search, programmatic, paid social, and emerging channels. Sets strategic direction, activation standards, optimization practices, and quality controls while advising clients and supporting business growth. Partners with creative, analytics, media strategy, and ad operations teams to deliver integrated campaigns. Oversees staffing, budgets, pacing, processes, and operational performance, while mentoring senior media professionals and developing team capabilities.

Leads digital advertising operations and technology, including campaign trafficking, QA, tracking, reporting, platform governance, creative implementation, data integrity, and troubleshooting. Supervises Ad Operations staff, coordinates with media, creative, development, analytics, and vendors, and supports APIs, SFTP data flows, automation, and platform integrations. Maintains campaign taxonomies, documentation, specifications, and quality controls while improving workflows and measurement accuracy.

Leads paid social strategy, activation, optimization, measurement, and reporting across healthcare and pharmaceutical client accounts. Serves as a subject matter expert and senior client advisor, develops integrated media strategies, manages budgets and platform requirements, presents performance insights, and mentors team members. The role also supports agency growth, innovation, new business, and thought leadership while coordinating with paid search, programmatic, analytics, strategy, and client services teams.

Leads high-profile pharmaceutical advertising projects from planning through completion, managing scope, budgets, timelines, workflows, resources, and client communications. Supervises and develops Associate Project Managers, oversees financial reporting, leads cross-functional and client meetings, manages project changes, and ensures quality delivery across digital, video, creative, media, production, and research initiatives. Uses Workamajig, Workfront, Excel, and Veeva to improve project execution and reporting.

Leads art direction for assigned healthcare and pharmaceutical accounts, developing brand identities, artwork, data visualizations, storytelling, and strategic visuals across print, digital, social, and motion channels. Translates complex medical and scientific information into compelling communications for healthcare professionals and patients, mentors junior art directors, collaborates with copywriters, presents work to clients, and contributes to agency-wide campaigns and business initiatives.

Lead paid social efforts for client brands by developing and executing campaigns across major social platforms. Responsibilities include coordinating legal reviews, facilitating ad QA and launches, analyzing campaign performance, recommending improvements, monitoring social media trends, and collaborating with internal teams, clients, and partner agencies to integrate social strategies into broader marketing plans.

Leads advertising and client projects from planning through completion, managing timelines, budgets, workflows, estimates, resources, financial reporting, approvals, and scope changes. Oversees Associate Project Managers, facilitates internal and client meetings, prepares status communications, and supports onboarding and development. Ensures projects are delivered efficiently, accurately, on time, and within budget using project management software and strong cross-functional communication.

Leads complex pharmaceutical advertising projects from planning through closeout, managing timelines, budgets, scope, risks, resources, client communications, and cross-functional workflows. Supervises and develops Associate Project Managers, oversees financial reporting and Statements of Work, supports new business efforts, and drives adoption of project management tools and efficient processes. Partners with account, creative, technology, and external agency teams to deliver high-quality work on schedule and within budget.