Lead development and execution of integrated, audience-first media strategies across channels. Mentor and supervise junior planners, own client-facing strategic POVs, define KPIs and measurement plans, oversee campaign reporting and optimizations, and evolve agency planning frameworks and best practices.

Lead strategy, creation, optimization, and reporting for paid media campaigns across Google, Meta, LinkedIn, TikTok, Amazon and others. Analyze performance, implement measurement (GA4, conversion APIs, Floodlight), produce KPI reports, provide creative assets, manage resourcing, and mentor direct reports while collaborating with account teams and clients.