Manages paid media strategy and campaign performance across Google, Bing, Facebook, LinkedIn, and Amazon platforms. Responsibilities include campaign creation, bid and budget optimization, keyword and audience research, performance analysis, conversion tracking, KPI reporting, ad copy development, and communicating strategy to account teams. The role requires data-driven decision-making, strong digital measurement knowledge, and staying current with paid advertising trends.

Lead multidisciplinary teams to develop social-first, culturally driven creative across social and traditional platforms. Guide concept-to-launch campaigns, oversee shoots and content creation, mentor talent, and ensure platform-optimized, performance-minded work that resonates culturally.

Plan and execute performance-focused creative campaigns across paid channels. Develop creative plans and asset libraries, manage creative budgets, brief and review designers/editors, analyze creative test results, optimize ads for ROAS, and collaborate with paid media teams to meet client KPIs and timelines.