Own go-to-market funnel reporting, dashboards, data quality, and analysis for Sales, Marketing, and RevOps. Integrate CRM and marketing data, monitor lead scoring and attribution models, investigate funnel performance, identify root causes, and provide actionable recommendations. Maintain reporting systems, audit data hygiene and tool adoption, and communicate insights clearly to non-technical stakeholders in a remote-first SaaS environment.

Serve as primary contact for new SaaS customers through onboarding and launch. Manage a portfolio of 50–80 customers, guide platform setup, deliver training and light technical support, use AI tools to personalize communications and track progress, coordinate cross-functional launch activities, surface blockers, and share onboarding insights with product and support teams.