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Develop integrated B2B media strategies across digital and offline channels, translating client objectives into audience, investment, measurement, and optimization plans. Lead and develop media planners and buyers, collaborate with activation and cross-functional teams, evaluate emerging channels and vendors, negotiate partnerships, and present recommendations to executive-level clients. The role is remote and supports complex enterprise accounts.

Leads paid search strategy, execution, optimization, budgeting, forecasting, testing, measurement, and client performance discussions across multiple B2B accounts. Translates business and revenue goals into SEM programs using Google Ads and Microsoft Ads, while partnering with analytics, creative, CRM, and marketing automation teams. Oversees campaign quality, tracking, reporting, team development, workflow improvements, account growth, and new business contributions.

Leads paid social strategy and performance across multiple B2B client accounts. Oversees LinkedIn, Meta, Reddit, ABM, retargeting, budgeting, testing, optimization, and measurement. Connects campaign performance to lead quality, account engagement, pipeline, and revenue. Manages senior client relationships, coaches team members, improves processes, partners cross-functionally, evaluates emerging platforms and AI tools, and supports business development and account growth.

Launches, manages, and optimizes paid media campaigns across programmatic, display, trade, out-of-home, and partner channels. Monitors pacing, budgets, bids, KPIs, and audience performance; prepares client reports and recommendations; coordinates with vendors, publishers, platforms, and internal stakeholders; supports campaign setup, trafficking, quality assurance, documentation, and activation. Uses AI-enabled tools for research, reporting, analysis, optimization, and efficient campaign execution.

Leads integrated, performance-driven media strategies for complex B2B clients across digital and offline channels. Responsibilities include developing cross-channel plans, defining audience and investment strategies, guiding measurement and optimization, managing media planners and buyers, evaluating vendors and emerging platforms, negotiating media partnerships, and presenting recommendations to senior stakeholders. The role also builds scalable planning frameworks and collaborates with creative, analytics, demand strategy, client success, and project management teams.

Leads public relations strategy and execution across multiple B2B technology accounts, securing top-tier earned media, broadcast coverage, and executive visibility. Manages client relationships, campaign plans, account health, communications materials, and media strategies. Mentors account teams, oversees direct reports, contributes to new business and upsell opportunities, monitors KPIs, and supports recruiting initiatives.

Develop and execute public relations programs for B2B technology clients, including media relations, proactive pitching, speaking opportunities, awards, social media, and content development. Counsel clients with strategic recommendations, build journalist relationships, and create polished press releases, bylines, blogs, and social content. Manage shifting priorities and deadlines while contributing to PR strategies aligned with client business objectives.