Leads and grows major client accounts, owning retention, engagement delivery, budgets, profitability, and commercial outcomes. Advises clients on business and marketing challenges, develops integrated strategies, coordinates cross-functional agency teams, manages campaign delivery, and leads planning sessions and QBRs. Drives organic growth through proposals, pitches, scopes of work, and new business support while fostering measurable results and innovation.

Lead public relations strategy and execution across healthcare client accounts. Manage timelines, deliverables, client communication, media relations, content development, thought leadership, and earned-media campaigns. Ensure tactical work aligns with quarterly plans and strategic objectives, mentor junior team members, manage reporter relationships, and identify account growth opportunities. The role requires strong agency experience, exceptional writing, strategic judgment, and familiarity with media monitoring, wire distribution, and project management software.

Leads paid media strategy, planning, buying, activation, measurement, and optimization for B2B and B2C clients. Manages campaigns across search, social, programmatic, e-commerce, and retail media platforms; connects advertising data with CRM and sales outcomes; oversees reporting, client presentations, team development, and operational processes. The role also drives lead generation, ROAS, pipeline, revenue attribution, and adoption of generative AI tools.