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Senior media planning leader responsible for integrated cross-channel strategy, client growth, executive presentations, agency initiatives, new business, talent development, and financial accountability. Translates audience insights, performance data, attribution, and marketplace trends into measurable recommendations across TV, digital, audio, social, search, programmatic, retail media, OOH, print, and emerging channels. Leads senior planning talent, advances AI-enabled tools and measurement capabilities, strengthens agency processes, and supports staffing, profitability, and client relationships.

Develops and manages digital video campaigns across programmatic, direct publisher, CTV, and streaming environments. Responsibilities include strategy, campaign setup, trafficking coordination, pacing, optimization, QA, reporting, performance analysis, and client-facing insights. Partners with planning, investment, analytics, ad operations, and client service teams; mentors specialists; standardizes workflows; and supports education, onboarding, and new business efforts.

Leads Rain’s converged TV and digital video practice, overseeing strategy, planning, programmatic activation, optimization, measurement, reporting, and marketplace innovation. The role develops scalable processes, guides client and partner relationships, coaches the Digital Video team, and translates CTV trends and performance insights into recommendations. It also supports new business, practice growth, education, and cross-channel media alignment. The position is remote with periodic travel and requires 8+ years of digital video and CTV media experience.

Leads converged TV and digital video strategy, planning, activation, measurement, optimization, and client account supervision. Oversees campaigns across direct and programmatic channels, evaluates DSPs and publisher partnerships, analyzes performance data, develops strategic recommendations, and aligns video initiatives with broader marketing objectives. Provides team leadership, mentoring, process improvement, agency education, and support for new business and account onboarding.