Direct performance marketing strategy across paid media, SEO, email, SMS, grassroots, and retention channels. Manage agencies, vendors, budgets, campaign quality, attribution, dashboards, and performance reporting. Analyze lead generation, membership growth, conversion, engagement, and retention metrics to identify optimization opportunities. Provide data-driven creative feedback, oversee lifecycle marketing, support franchisees, and collaborate cross-functionally on scalable marketing programs and events.

Create digital and print marketing assets for HOTWORX and SOL SPA, supporting campaigns, franchise materials, social media, email, websites, print collateral, merchandise, and event production while maintaining brand consistency.