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Lead strategic development using consumer and cultural insights, qualitative and quantitative research, and behavioral data to inform brand strategy, creative briefs, and client presentations. Facilitate workshops and brainstorming, evaluate creative concepts, and develop new cultural analysis methodologies to drive integrated marketing and business results for Fortune 500 clients.

Develop culture-first AEO/GEO strategies that translate social and conversational AI signals into content briefs. Conduct audience intent research, social listening, trend audits, and entity/topic authority building. Partner with SEO, analytics, and creative teams to implement AI-assisted workflows, track visibility in AI search, and report performance across GSC, GA4, and AEO analytics tools.

Use social listening, syndicated and first‑party data to design research, analyze audiences, surface people‑based insights, and support strategy and creative teams with presentations and optimization recommendations.

Lead end-to-end production for integrated 360 campaigns, from early ideation and budgeting to execution and post. Manage crews, talent (union/non-union), vendors, schedules, and deliverables across film, social, experiential events, live-streaming, OOH/DOOH, podcasts, and post production. Collaborate with agency teams, review scripts/concepts for production feasibility, liaise with Business Affairs on contracts, mentor junior producers, and evolve production workflows.

Lead and mentor a team of media buyers/planners, own client and platform relationships, and develop sophisticated omnichannel media buying strategies. Oversee campaign execution, reporting, and measurement while driving business outcomes and fostering team growth. Act as a strategic partner to clients and senior leadership to identify and scale emerging media opportunities.

Lead client relationships and agency teams to deliver integrated marketing and media campaigns on time and on budget. Oversee strategy, creative review, production, reporting, financials, and growth opportunities while mentoring account teams and presenting to senior clients.

Lead cultural and consumer insight-driven brand strategy for enterprise clients. Analyze qualitative and quantitative research, synthesize behavioral data, define cultural analysis methodologies, evaluate creative concepts, and direct strategic client communications. Facilitate brainstorms and workshops, brief creative teams, and collaborate cross-functionally to translate insights into persuasive, integrated marketing recommendations that drive business results.

Lead the strategy team at VaynerMedia, focusing on audience insights and cultural analysis to drive impactful brand strategies for clients.

Create high-performing social-first content end-to-end: ideate, film, edit, publish, and optimize across platforms. Drive attention metrics, adapt from real-time insights, collaborate cross-functionally, meet tight deadlines, and mentor junior creators while contributing to creative strategy.

Lead day-to-day client relationships and portfolio performance, executing C-suite vision across agency teams. Drive business growth, profitability, new business pitches, integrated campaign strategy, financial tracking, and cross-discipline collaboration (creative, media, analytics, production, PM). Coach teams, manage budgets, and ensure efficient delivery against client objectives.