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Lead social strategy, content planning, and channel management across TikTok, Instagram, YouTube Shorts, Threads and emerging platforms. Partner with creative, account, influencer, and paid teams to develop social-first campaigns, manage community and reporting, identify cultural trends, and optimize performance to drive measurable business outcomes.

Lead social strategy and content for clients across TikTok, Instagram, YouTube Shorts, Threads and emerging platforms. Plan calendars, guide creative, manage publishing and community, analyze performance, present insights to clients, and collaborate with account, creative, production, influencer, and paid teams to execute campaigns.