Manage digital marketing accounts across business sizes, advise clients on strategy and performance, lead stakeholder conversations, coordinate internal teams, and drive projects from kickoff through completion. Use AI tools for research, reporting, communication, and project coordination while ensuring accuracy and confidentiality. Build strong client relationships, optimize processes, and identify emerging marketing technologies to improve client outcomes.

Develop SEO and AEO strategies, audits, and implementations across technical, onsite, offsite, content, structured data, and entity optimization. Own AI visibility and citation tracking across answer engines, analyze client reporting, present recommendations, train coworkers, and represent the agency in client engagements. Use SEO and analytics tools to improve search performance while adapting content for AI retrieval and citation.

Manage paid search campaigns across multiple client accounts and industries. Responsibilities include optimizing Google Ads and Bing campaigns, managing budgets, analyzing CPC, CTR, conversions, and ROI, implementing tracking through Google Tag Manager and Google Analytics, writing ad copy, presenting recommendations, improving campaign performance, and developing processes for agency efficiency.