SEO & AEO Responsibilities:
- Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
- Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
- Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
- In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
- In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
- In-depth understanding of off-site SEO, including external linking, etc.
- Structuring content for AI extraction, answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
- Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
- Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand
- Monitoring AI visibility — tracking brand citations, mentions, and share of answers across major answer engines, and iterating on content that underperforms
- Good working knowledge of WordPress and SEO/AEO tools such as Semrush, Ahrefs, Google Analytics (GA4), Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms (e.g., Profound or similar)
- Represent Bullseye as an SEO and AEO expert by demonstrating knowledge, strategies, and tactics during client meetings
- Provides analysis on monthly and quarterly reporting for SEO clients, including AI visibility and citation metrics
- Train co-workers on SEO and AEO (onsite, offsite, content, technical, & answer engine optimization)
- Presents SEO and AEO strategies directly to clients, translating complex search concepts into clear recommendations.
Requirements
- 7+ years of relevant digital agency experience
- Bachelor's Degree
- Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content
- Outstanding internal and external communication skills
- Work well in a fast-paced environment and be able to adapt to different types of inquiries
- Be a fast, flexible, and effective problem solver
- Analytical
- Be proactive and self-motivated
- Demonstrate the ability to work quickly and efficiently with various internal and external resources
- Strong goal orientation and a love for seeing a project completed
- Enthusiasm
- A strong desire to constantly learn, develop, and improve (especially as AI reshapes search)
- A love for being part of a team
- The ability to work well with others, and have a positive attitude while working in a fun, creative environment
- Performs other duties as assigned
Additional Knowledge, Skills, and Abilities:
- Conversion Rate Optimization (Heat Mapping and A/B Testing)
- Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus)
- ORM
- MarTech
- GA4
- Experience in Paid Search in Google and Microsoft is a plus
Skills Required
- 7+ years of relevant digital agency experience
- Bachelor's degree
- Demonstrated experience or strong working knowledge of AEO, GEO, LLMO, and how AI answer engines surface and cite content
- Outstanding internal and external communication skills
- Ability to work in a fast-paced environment and adapt to different types of inquiries
- Strong analytical, problem-solving, proactive, and self-motivated capabilities
- Ability to work quickly and efficiently with internal and external resources
- Strong goal orientation and ability to complete projects
- Ability to work well with others and maintain a positive attitude
- Conversion rate optimization experience, including heat mapping and A/B testing
- Familiarity with Retrieval-Augmented Generation concepts
- ORM and MarTech knowledge
- Experience in paid search on Google and Microsoft platforms
What We Do
Bullseye Strategy is a digital marketing agency that helps companies harness the power of digital and emerging media to acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries including entertainment, technology, healthcare, consumer products, and e-commerce on business to consumer as well as business to business marketing initiatives. We are different. Because the founders have both worked at major media companies as well as in start-ups, we know what it takes to get things done in any company, large or small. Our clients range from pre-revenue, to mid-market, to publicly traded companies. We customize strategic, integrated digital marketing initiatives that may include Media Planning & Buying, Social Media Marketing, Partnership Marketing, Email Marketing, Mobile Marketing, Search Engine Optimization, Search Engine Marketing, Content Marketing and more. We take a holistic approach to marketing and believe every client has unique needs - there is no one-size fits all approach from our team. We believe in alignment with our clients and know that data tells the story. Exceptional results are the constant - the path to get there is specifically tailored to meet each of our business partner's unique goals.
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