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Manages beauty product development from concept through launch, including formulas, shades, packaging, vendor and contract manufacturer partnerships, testing, artwork approvals, quality reviews, product briefs, and cost-saving initiatives. Collaborates with marketing and operations to execute skincare and color product launches, extensions, and improvements while researching competitive trends and ensuring deadlines and standards are met.

Support purchasing and inventory management by creating and managing POs/WOs/TOs in NetSuite, tracking production and shipments, reconciling inventory with contract manufacturers, mitigating supply risks, managing excess inventory and expedites, processing BOM revisions, resolving invoice discrepancies, and delivering weekly inventory risk updates to cross-functional teams.

Lead creative strategy for performance, promotional, and launch marketing across digital channels. Own full-funnel creative ideation, testing, and ad production systems; manage agency and creator relationships; analyze paid media and email performance to inform creative direction; scale high-volume ad production (~150 concepts/month); mentor two junior strategists and present results to senior leadership.

Own day-to-day purchasing and open order management, execute NetSuite MRP transactions, manage supplier relationships, resolve production and quality issues, reconcile inventory, support S&OP, and lead weekly inventory risk reviews.