Leads the global customer lifecycle, digital marketing, and lead generation framework. Establishes customer journey governance, roadmaps, metrics, and cross-functional transformation. Develops persona-based targeting, segmentation, marketing qualification, nurturing, campaigns, landing pages, and marketing-to-sales handoffs. Optimizes CRM, marketing automation, reporting, data quality, and AI-enabled digital marketing solutions. Advises and trains regional teams on lead management, campaign tracking, reporting, and digital customer engagement.