Location / Area: Tübingen, Strategy & Business Development/ CMC
Contract type: Full-time; limited to 12 months
Start date: as soon as possible
Lead the development and continuous improvement of CHT’s global customer journey, digital marketing, and lead generation framework. Drive cross-functional alignment, customer journey governance, performance measurement, and digital customer engagement while enabling regional teams, optimizing marketing technologies, and increasing lead generation and customer growth.
YOUR TASKS:
- Establish Global Customer Journey Governance and Ownership
- Develop and Maintain the Global Customer Journey Roadmap
- Define Customer Journey Metrics, Reporting, and Visibility
- Drive Customer Journey Adoption and Change Management
- Lead Cross-Functional Customer Journey Transformation and Continuous Improvement
- Develop and Optimize the Digital Marketing Customer Journey, identifying key customer needs, digital touchpoints, content requirements, conversion opportunities and lead generation moments.
- Develop and Continuously Improve the Global Marketing Lead Generation Framework, including persona-based targeting, segmentation, lead generation strategies, Marketing qualification principles and standardized Marketing-to-Sales handover processes.
- Design, execute and optimize manage global lead generation programs, connecting business priorities with campaigns, content, digital channels, Marketing nurturing, landing pages, CTAs, forms and other conversion mechanisms.
- Ensure the quality of Marketing-generated data and promote the effective and compliant use of Marketing Automation and relevant digital marketing solutions across regions and business divisions – including the use of AI.
- Advise and train regional teams on Marketing lead management, campaign tracking, performance reporting and effective digital activation of new and existing customers.
YOUR PROFILE:
- You have in-depth experience in customer lifecycle management, CRM or lead management in an international environment
- You will combine strategic thinking with strong implementation skills and develop complex requirements into scalable processes
- You work confidently with CRM, marketing automation and reporting solutions and use data specifically for decisions and optimizations
- They understand end-to-end funnel processes and how to effectively integrate lead generation, customer retention and account growth
- You will confidently manage cross-departmental cooperation and convey standards and best practices in consulting and training in a way that is appropriate for the target group
- You are characterized by a structured, analytical and independent way of working
OUR OFFER
- Use freedom – thanks to flexible working time models and mobile working
- Strengthen individuality – thanks to a wide range of training opportunities, e.g. training, junior staff development, leadership programs and e-learning
- Experience security – with an attractive collectively agreed salary, at least 30 days of vacation, Christmas bonus, vacation bonus and other collective bargaining components
- Experience appreciation – through individual feedback meetings as well as company events, such as anniversary celebrations, summer parties and Christmas parties
- Receive care – through extensive social benefits such as supplementary long-term care insurance, retirement provision, occupational disability insurance and supplementary health insurance
- Facilitating mobility – through good transport connections, free parking spaces and JobRad
SAY YES TO CHT
Would you like to shape change in an internationally active company and ensure change? Then please send us your application documents exclusively via our application system.
If you have any questions, please feel free to contact me.
Your HR contact:
Sarah Hofmann
[email protected]
Skills Required
- In-depth experience in customer lifecycle management, CRM, or lead management in an international environment
- Ability to combine strategic thinking with strong implementation skills and develop complex requirements into scalable processes
- Experience with CRM, marketing automation, and reporting solutions
- Ability to use data for business decisions and optimization
- Understanding of end-to-end funnel processes, lead generation, customer retention, and account growth
- Ability to manage cross-departmental cooperation and deliver consulting and training
- Structured, analytical, and independent working style
What We Do
SMART CHEMISTRY WITH CHARACTER. The CHT Group is a medium-sized global player for sustainable specialty chemicals. After the foundation of CHT R. Beitlich GmbH in 1953 in Tübingen, the company has developed to a worldwide operating group with focus on innovative chemicals as function generators, auxiliaries and additives for industrial processes. The products optimise production processes in many industries and have an influence on the functionality, appearance and quality of the end-products on the consumer market. Then as now, the head office and the centres of competence of the business fields are located at the headquarters of the company CHT Germany GmbH in Tübingen (Ger). The range of dyes is developed, produced and commercialised by the Swiss subsidiary company CHT Switzerland AG (former BEZEMA AG) in Montlingen. With worldwide approx. 2,400 staff members in 26 companies and additional sales agencies the company group provides its products and services in more than 120 countries – on all continents. In strategy and organisation the group is focused on a value-oriented and sustainable corporate policy. Four business fields have the operative responsibility for the CHT business development: Textile, Textile Care, Construction Chemistry and General Industries. Production and finishing of textiles: Process auxiliaries, function generators and additives for pretreatment, dyeing, textile printing, flock, finishing, coating, jeans & garment, fiber production and textiles dyes. Washing Solutions: Detergents and auxiliaries for industrial laundries and for the feather and down industry. Construction: Additives, binders and special components for mineral systems and paints & coatings. General Industries: Silicones for Material Solutions, Consumer Care Solutions, Paper Solutions, Agricultural Solutions, Leather Solutions and Mining Solutions. In addition the CHT Group successfully established itself in PET recycling.
