Leads Soko Glam’s marketing strategy, team, and growth channels across email, SMS, retention, creator programs, paid media, and customer acquisition. Owns channel performance, marketing budgets, profit-driven growth, campaign planning, and specialist partnerships. The role requires hands-on DTC and e-commerce expertise, especially in beauty or personal care, with responsibility for measurable revenue, retention, customer lifetime value, acquisition cost, and return on ad spend.

Manages paid advertising across Meta, TikTok, and Google, including campaign strategy, setup, optimization, budgeting, testing, and performance analysis. Tracks customer acquisition, conversion, efficiency, and ROAS using GA4 and Shopify data. Develops creative briefs, recommends UGC and creator-led concepts, conducts full-funnel analysis, and provides reporting and optimization recommendations while collaborating with the Marketing team.