Leads client-facing digital analytics and MarTech consulting engagements. Responsibilities include analyzing data, building dashboards, defining KPIs, evaluating marketing performance, recommending personalization and A/B testing opportunities, implementing solutions, training client teams, and presenting insights to technical and non-technical stakeholders. The role manages client relationships, supports digital strategy, coordinates cross-functional teams, and delivers data-driven recommendations that improve customer experience, ROI, and lifetime value.

Leads complex marketing technology consulting engagements, including platform audits, analytics and tag-management implementations, CDP integrations, marketing automation and CRM integrations, and personalization solutions. Manages client relationships, technical roadmaps, project scopes, documentation, deliverables, and stakeholder communications. Mentors junior engineers, trains client teams, improves engineering quality practices, and contributes thought leadership on AI, machine learning, attribution, and customer experience optimization.

Lead end-to-end CDP strategy and implementation: design identity resolution and audience strategies, configure and activate customer data across Adobe, Tealium, Hightouch, advise on governance and privacy, manage delivery, mentor team members, and drive client outcomes and thought leadership.