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Own and maintain the seasonal Go-to-Market master calendar. Integrate cross-functional inputs, identify bottlenecks, schedule stage-gates, drive alignment and accountability, improve governance, reporting and dashboards, and represent calendar process in leadership forums to ensure on-time product, marketing, and commercial delivery.

Lead Sportstyle marketing planning and execution, manage product launches, campaigns and retail activations, drive consumer storytelling across channels, manage projects and cross‑functional alignment, monitor campaign performance, and coach junior team members.