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Create and execute programmatic media plans using DSPs, manage campaign setup and optimization, oversee junior team members, collaborate with planning/analytics/publisher partners, enforce workflows, and deliver performance analysis and reporting to stakeholders.

Execute and monitor biddable digital media campaigns across major platforms, track ad spend and KPIs, prepare budget trackers and reports, and use verification/tracking tools to ensure campaign performance and accuracy.

Lead media measurement and campaign analytics for national and retail campaigns, producing ROI analysis, forecasting, attribution, and actionable insights. Collaborate with Data Engineering and Data Science, build dashboards and testing frameworks, and manage agency/vendor relationships to optimize daily revenue goals and campaign effectiveness for a major beauty brand.

Client-facing role defining audience and data strategies to enable audience-led media planning. Responsibilities include building audience frameworks, enabling data onboarding and clean-room collaborations, governing and syndicating audiences across platforms (DMP/CDP), monitoring onboarding health, driving adoption of WPP Open, and translating technical capability into client-ready storytelling across cross-functional teams.

Lead analytics for NBCUniversal entertainment campaigns, focusing on incrementality (MMT), econometrics, and predictive modelling. Collaborate with US advanced analytics and local markets to deliver campaign reviews, translate results into actionable recommendations, assess data readiness, support matched market selection, and help integrate learnings into local practices.

Plan, set up, QA, monitor and optimise paid social campaigns across major platforms; produce regular Excel-based performance reports and commentary; support client and partner management; follow agency finance processes and attend internal trainings. Contribute to analysis, end-of-campaign reporting, and collaborative team delivery in a hybrid agency environment.

Support accurate execution of digital media campaigns including bookings, activations, vendor coordination, proof collection, system actualization, invoice reconciliation, and reporting to ensure billing accuracy and operational efficiency.

Lead design and delivery of research and measurement projects: translate briefs into methodologies, drive strategic insights, perform complex analysis, manage client relationships, deliver reports, manage budgets/resources, and innovate research approaches.

Manage end-to-end setup, QA, monitoring, optimization and reporting of paid social campaigns across platforms. Produce performance reports and commentary, support analysis and reviews, liaise with partners, follow agency finance processes, and contribute to a collaborative paid social team.

Develop data-driven, cross-channel campaign strategies for Amazon XCM across 12 European markets. Provide client consulting, analyse multiple data sources to form strategic recommendations, communicate findings in written reports, and collaborate with local market teams.