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Leads programmatic media strategy and execution across display, video, mobile, and emerging platforms for multiple EMEA markets. Oversees account optimization, client deliverables, financial and commercial performance, integrated digital campaigns, supplier relationships, AdTech transformation, and programmatic best-practice development. Consults with local markets, manages cross-channel activation, mentors team members, and supports platform research and onboarding.

Execute and optimize paid media campaigns across Meta, Google Ads, and TikTok for high-volume, performance-driven accounts. Responsibilities include campaign builds, budget pacing, bid adjustments, QA, keyword management, performance monitoring, anomaly detection, governance, and coordination with strategy, performance, and analytics teams. The role supports e-commerce, app, retail, and always-on campaigns while maintaining accuracy under tight deadlines.

Leads programmatic campaign setup, trafficking, execution, optimization, vendor coordination, pacing, performance analysis, reporting, and compliance. Supports paid social campaigns across Meta, Pinterest, and TikTok while collaborating with planning, activation, and account teams. The role requires strong DV360 expertise, attention to detail, vendor relationship management, adaptability across commercial and public-sector accounts, and a commitment to continuous learning.

Supports day-to-day SEO and GEO service delivery for major clients, including implementation, technical optimization, analytics, reporting, analysis, and opportunity identification. Prepares client-ready reports, responds to queries, and collaborates with managers and performance teams to deliver integrated, data-led solutions. The role emphasizes learning, developing technical SEO and GEO expertise, using industry tools, and contributing to a collaborative digital media team.

Manage media campaign implementation and activation workflows, including booking, loading, optimization, monitoring, tracking, reporting, and financial compliance. Build relationships with clients and media partners, collaborate with proprietary technology teams, analyze campaign performance, and contribute insights to improve outcomes. The role requires strong attention to detail, prioritization, communication, problem-solving, media landscape knowledge, and a results-driven approach.

Leads brand campaign measurement, analysis, reporting, and insight delivery for clients. Manages and mentors analysts, defines KPIs and measurement frameworks, collaborates with client service, planning, and activation teams, oversees data platforms and AI tools, and manages resources and third-party partners to ensure timely delivery and actionable, data-driven recommendations.

Supports the out-of-home media trading team with campaign input, optioning, bookings, database updates, location mapping, campaign administration, and weekly reporting. Builds relationships with media owners and internal planning teams, shares media owner information, escalates issues, and develops knowledge of OOH processes and the wider advertising industry. The role requires strong organisation, numerical ability, attention to detail, multitasking, communication skills, and confidence learning new systems.

Support implementation and maintenance of paid media performance dashboards; produce regular reports and visualizations; extract, clean, and QA media data; onboard and troubleshoot data integrations; document processes; coordinate with BI/Data Ops and partners; support project timelines and continuous improvement of data quality and reporting efficiency.

Lead the media investment/buying team to plan, negotiate, execute and analyze media deals. Manage budgets, KPIs, partner relationships, reporting, and proprietary tools. Create annual deals, optimize channel performance, and drive process improvements.

Support global ad operations by setting up and QAing CM360 campaigns, distributing tags/creatives, producing daily pacing reports, troubleshooting tracking implementations, and coordinating with regional teams and external vendors.