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Leads Smokeball’s people and culture strategy, including recruitment, onboarding, employee engagement, retention, learning and development, performance management, compensation, benefits, DEI, and employment-law compliance. Advises business leaders, manages the People and Culture team, and balances strategic planning with hands-on operational execution in a fast-growing technology environment.

Owns integrated B2B marketing campaigns from planning and briefing through launch, email execution, marketing automation, reporting, and optimization. Partners with Sales, Product Marketing, Content, Marketing Operations, and inbound teams to align campaigns with sales priorities and generate pipeline. Manages campaign calendars, cross-functional workflows, ABM initiatives, product launches, events, nurture tracks, and performance analysis across engagement, conversion, and pipeline metrics.

Own the Personal Injury product area from customer discovery and strategy through delivery and iteration. Build relationships with US personal injury firms, lead interviews and usability testing, prioritize the roadmap, create wireframes and AI-assisted prototypes, and partner with Australia-based engineering teams. Support backlog planning, launches, adoption tracking, and continuous improvement while mentoring other product managers and collaborating across Sales, Customer Success, Support, and executive stakeholders.

Leads onboarding, implementation, data migrations, client training, and support for a SaaS company. Owns time-to-value, go-live, adoption, service levels, client satisfaction, data quality, and operational improvement. Builds and manages teams across multiple client-facing functions, develops scalable processes, oversees headcount and performance, and partners with Sales, Client Success, Product, and Engineering to improve client outcomes and influence product priorities.