Campaign Manager

Posted Yesterday
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Chicago, IL, USA
In-Office
100K-120K Annually
Mid level
Legal Tech • Software
Helps small law firms be successful businesses so that they can better serve our communities.
The Role
Owns integrated B2B marketing campaigns from planning and briefing through launch, email execution, marketing automation, reporting, and optimization. Partners with Sales, Product Marketing, Content, Marketing Operations, and inbound teams to align campaigns with sales priorities and generate pipeline. Manages campaign calendars, cross-functional workflows, ABM initiatives, product launches, events, nurture tracks, and performance analysis across engagement, conversion, and pipeline metrics.
Summary Generated by Built In
About Smokeball

Smokeball powers people-law. Our legal practice management software lightens the administrative burden, so legal professionals can serve those who need them most. With offices in Australia, the US, and the UK, culture plays a big part in our success, and our clear purpose and vision motivate us daily.


About the Job

The Campaign Manager owns the planning and execution of integrated marketing campaigns that engage prospects and drive pipeline. They are a key marketing partner to Sales and will collaborate closely with Integrated Marketing, Product Marketing, Content, and Marketing Operations to bring campaigns to life across channels. This is a hands-on role responsible for managing campaigns from brief through launch and reporting, including email execution and marketing automation.

This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.


Key Responsibilities

  • Own the creation and execution of integrated campaigns across brand, product, competitive, evergreen, and specialty campaigns.
  • Manage the campaign calendar, timelines, and cross-functional workflows to ensure campaigns launch on time and work together across channels.
  • Partner closely with Sales and the inbound team to align campaigns to sales priorities, coordinate follow-up, and turn marketing engagement into pipeline.
  • Build, QA, schedule, and deploy email campaigns and nurture tracks using marketing automation tools (e.g., Pardot, Hubspot, Marketo) and related marketing technology.
  • Support ABM, product launches, and event activation campaigns, coordinating audiences, messaging, assets, and Sales follow-up.
  • Track and report on campaign performance, using engagement, conversion, and pipeline data to optimize programs and improve future campaigns.


Skills and Experience

  • 3–5+ years B2B and/or SaaS marketing experience with hands-on experience planning and executing integrated campaigns.
  • Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
  • Hands-on experience with marketing automation platforms and email campaign execution.
  • Experience partnering with Sales and a strong understanding of how Marketing and Sales work together to generate pipeline.
  • Exceptional attention to detail, with strong written and verbal communication skills.
  • Proven ability to collaborate cross-functionally and use data and performance insights to optimize campaigns.
  • Champion AI-forward ways of working across the team, staying an early adopter of tools that genuinely help.


Nice to Have

  • Knowledge of Pardot, Salesforce, ChurnZero, Clay, and/or ClickUp.
  • Experience building HTML email templates.
  • Well versed in ABM 
  • Familiarity with legal technology, and/or the legal profession.


Compensation

The pay range for this role is:
$100,000 - 120,000 per year


What's in it for you?

💵 Competitive Salary

💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!

🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend

👶Parental leave

🥡 Office lunch and loads of snacks

🧢 And of course...the SWAG!


Want to Know More?

Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!

*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.


If you’re excited about this role, we encourage you to apply even if your experience doesn’t check every box.

Skills Required

  • 3-5+ years of B2B and/or SaaS marketing experience
  • Hands-on experience planning and executing integrated marketing campaigns
  • Strong project management skills and ability to manage multiple campaigns, deadlines, and stakeholders
  • Hands-on experience with marketing automation platforms and email campaign execution
  • Experience partnering with Sales and understanding marketing and sales pipeline generation
  • Exceptional attention to detail and strong written and verbal communication skills
  • Ability to collaborate cross-functionally and use data and performance insights to optimize campaigns
  • Ability to champion AI-forward ways of working and adopt useful tools
  • Knowledge of Pardot, Salesforce, ChurnZero, Clay, and/or ClickUp
  • Experience building HTML email templates
  • Experience with account-based marketing
  • Familiarity with legal technology and/or the legal profession

Smokeball Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Smokeball and has not been reviewed or approved by Smokeball.

  • Fair & Transparent Compensation — Stated salary bands on job postings and market‑aligned role snapshots indicate clear, competitive base pay across several Chicago‑based roles. Explicit ranges for sales roles with base plus commission increase visibility into how total pay is structured.
  • Healthcare Strength — Comprehensive medical, dental, and vision coverage with multiple BCBS plan options is characterized as strong for the cost, with profiles calling the coverage excellent. The breadth of plan choices supports different employee needs.
  • Leave & Time Off Breadth — The package combines PTO and sick time with two floating holidays, three reboot days, a birthday day off, and paid volunteer time, and time off is encouraged. This mix extends beyond standard vacation to provide additional recharge and flexibility days.

Smokeball Insights

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The Company
HQ: Sydney, IL
148 Employees
Year Founded: 2011

What We Do

Smokeball is a legal practice management software for small law firms. Our mission isn’t simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.

Why Work With Us

Named a Best Workplace by both Crain’s and Inc. Magazine, we believe that fostering a great culture is just as important as providing a great product. We live and breathe our Core Values; they inform every strategic decision we make and guide our behavior with every person we meet.

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