Product Manager role at RealSelf, an aesthetics-focused digital platform. The job description provides limited role-specific responsibilities, but the position will contribute to rebuilding and reinventing the company’s consumer product experience and supporting a trusted platform serving millions of users. The role is based in New York City with a hybrid schedule.

Owns external paid advertising and internal brand advertising programs, leading strategy, hands-on campaign execution, performance optimization, ROAS improvement, testing, targeting, creative iteration, and budget scaling. Partners with Sales, Brand Partnerships, Product, and Data Analytics to convert performance insights into effective marketing decisions.