Own hands-on paid acquisition across Meta, TikTok, Google, and YouTube, managing campaigns, budgets, optimization, and performance against CAC, ROAS, and MER goals. Direct the creative pipeline, including briefs, testing, UGC creators, whitelisting, and Spark Ads. Maintain tracking, evaluate attribution, identify CRO opportunities, and provide weekly growth reporting. The role requires significant DTC paid social experience, substantial annual media spend management, creative testing expertise, and strong Ads Manager fluency.