The Role
Own hands-on paid acquisition across Meta, TikTok, Google, and YouTube, managing campaigns, budgets, optimization, and performance against CAC, ROAS, and MER goals. Direct the creative pipeline, including briefs, testing, UGC creators, whitelisting, and Spark Ads. Maintain tracking, evaluate attribution, identify CRO opportunities, and provide weekly growth reporting. The role requires significant DTC paid social experience, substantial annual media spend management, creative testing expertise, and strong Ads Manager fluency.
Summary Generated by Built In
About Public Veil
Public Veil, based in NY, is a fast-growing women's fashion brand redefining luxury essentials at shockingly low prices. We're a small, scrappy team building something special — and we move fast.
The Role
This is a hands-on role for a doer. You'll run paid acquisition yourself, from building campaigns and buying media to analyzing results and shipping creative tests. You'll direct our in-house creative team day to day, partner with our Head of Brand and Marketing, and report to the co-founders.
What You'll Do
Paid Media
- Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
- Own results against CAC, ROAS, and MER targets.
- Plan and pace spend around inventory, launches, and promotions, and test new channels.
Creative Pipeline
- Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
- Run the creative process from insight to brief, production, launch, analysis, and iteration.
- Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
- Source and manage UGC creators, and run whitelisting and Spark Ads.
- Stay ahead of creative fatigue with fresh volume always in the queue.
Measurement and Growth
- Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
- Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.
- Report weekly on what happened, why, and what's next.
What You Bring
- 5+ years hands-on in DTC paid social, with consumer products (apparel or fashion strongly preferred).
- Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
- Experience running creative testing and briefing designers, editors, or creators.
- Strong analytical skills and deep fluency in Ads Manager.
- Someone who likes being in the accounts every day and owning outcomes.
Compensation
$150 - $200K per annum, DOE
Location
Mon–Thur NYC office, Friday remote
To Apply
Email [email protected] with a note on why you'd be a great fit.
Skills Required
- 5+ years of hands-on experience in DTC paid social
- Experience with consumer products; apparel or fashion experience strongly preferred
- Directly managed $500,000–$1,000,000+ in annual advertising spend
- Experience running creative testing and briefing designers, editors, or creators
- Strong analytical skills
- Deep fluency in Ads Manager
- Experience managing campaigns across Meta, TikTok, and Google/YouTube
- Experience managing UGC creators, whitelisting, and Spark Ads
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The Company
