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Create and optimise digital experiences across Shopify websites, landing pages, product pages, email, and other online channels. Develop digital assets from campaign concepts, manage website content, support product launches, and ensure responsive, visually compelling experiences aligned with brand standards. Collaborate with Marketing, eCommerce, and Creative teams while balancing design quality, user experience, commercial goals, and conversion performance.

Leads Rip Curl’s customer acquisition, CRM, lifecycle marketing, loyalty, membership, personalization, and digital customer experience strategies. Owns the Club Rip Curl program, drives engagement, retention, repeat purchases, customer lifetime value, and omnichannel growth across digital and retail. Partners with data, technology, product, brand, and retail teams while leading and developing a high-performing Membership & Growth team.

Edit supplied footage, campaign assets, and master creative into engaging short-form video for Instagram, TikTok, and digital sales channels. Responsibilities include creating hooks, captions, text overlays, transitions, effects, sound treatments, motion graphics, cut-downs, and creative variations. The role collaborates with content, social media, digital, design, and production teams while using feedback and performance insights to improve content.

Leads Rip Curl’s global digital marketing and customer acquisition strategy across paid media, paid social, SEO, GEO, AEO, affiliate, and emerging channels. Drives customer growth, campaign effectiveness, and brand amplification using performance data and insights. Manages budgets, agencies, platform partners, and integrated campaigns while coaching digital marketing specialists and collaborating with Brand, Creative, Ecommerce, Social, and regional teams.

Leads Rip Curl’s global sourcing, supplier partnerships, and purchasing operations across apparel, accessories, and footwear. Develops sourcing strategy, manages supplier risk and performance, improves lead times and quality, supports ethical and responsible sourcing, and identifies cross-brand opportunities. Partners globally with Product, Planning, Finance, Logistics, ESG, and regional teams while leading and developing sourcing and purchasing teams.