About Rip Curl
Founded in Torquay in 1969, Rip Curl is The Ultimate Surfing Company, born from a relentless pursuit for waves, adventure, and freedom, called ‘The Search’. Today, The Search continues to inspire all that we do, from the products we make, the events we run, the athletes we support, and the values we strive to uphold. Built by surfers, for surfers, Rip Curl is a global company that has been leading the surf industry for over 50 years. As a certified B Corp, we aim to prioritise people and planet in everything we do. The Search is calling… apply today and become part of The Ultimate Surfing company.
Rip Curl is looking for a Digital Marketing Manager to lead the strategy behind how we grow digital demand, acquire new customers and amplify our brand across global digital channels.
Sitting at the intersection of brand, performance and ecommerce, this is a role for someone who can see the bigger picture and turn it into commercially effective digital activity. You’ll shape our approach across paid media, paid social, SEO, GEO, AEO, affiliate marketing and emerging acquisition and discovery channels.
Working closely with our Brand, Creative, Social and Ecommerce teams, you’ll help extend the reach and impact of Rip Curl’s products, athletes, events and brand stories, connecting great brand moments with measurable digital performance. You’ll also lead our Performance Marketing Specialist and Digital Campaign Specialist, setting clear priorities and building capability within the team.
What you’ll be doing
Lead Rip Curl’s global digital marketing and customer acquisition strategy.
Shape investment across paid media, paid social, search, affiliate and emerging digital channels.
Drive new-customer acquisition and improve the commercial effectiveness of digital marketing investment.
Lead SEO, GEO and AEO strategy, helping Rip Curl remain discoverable as search and AI-led discovery continue to evolve.
Bring digital thinking into major brand campaigns, launches, athlete activations, events and key trading periods.
Connect paid amplification with organic brand and social activity.
Use performance data and customer insights to continually improve channel, audience and investment decisions.
Lead, coach and develop our digital marketing specialists.
Manage agency and platform partners and build stronger digital capability in-house.
What you’ll bring
You’ll be an experienced digital marketer who brings together commercial thinking, strong brand judgement and deep performance-marketing capability.
We’re looking for:
Demonstrated experience leading digital marketing or customer acquisition in ecommerce, retail or a consumer environment.
Strong experience across paid media, paid social and SEO.
Strong commercial and analytical capability, with confidence using data to make investment decisions.
Experience developing integrated digital campaigns across multiple channels.
Experience managing digital marketing budgets, agencies and external partners.
Strong stakeholder leadership and the ability to work across Brand, Creative, Ecommerce, Social and regional teams.
Leadership experience, with the ability to coach and develop digital specialists.
An interest in emerging discovery channels, including GEO, AEO and AI-powered search
If you’re excited by the opportunity to combine brand, performance and customer growth for an iconic global surf brand, we’d love to hear from you.
Diversity, Inclusion & Belonging at KMD Brands
At KMD Brands, we believe that diversity makes us stronger. We’re committed to building an inclusive workplace where everyone feels valued, respected, and empowered to be themselves.
We celebrate the unique backgrounds, experiences, and perspectives of our people — across age, gender, identity, race, sexual orientation, ethnicity, and physical and mental ability. We know that when our team reflects the communities we serve, we create better outcomes for everyone.
We proudly acknowledge and pay respect to Tangata Whenua, the Indigenous Nations, First Peoples, and Custodians of the lands and waterways on which our brand head offices reside in Aotearoa New Zealand, Australia and the United States. Their enduring connection to land, waters, and culture continues to inspire and guide us.
Click APPLY and join us on The Search.
Join us in shaping a workplace where everyone belongs.
Review of applications will begin immediately and will continue until the position is filled.
Skills Required
- Experience leading digital marketing or customer acquisition in ecommerce, retail, or a consumer environment
- Strong experience across paid media, paid social, and SEO
- Strong commercial and analytical capability, including data-driven investment decisions
- Experience developing integrated digital campaigns across multiple channels
- Experience managing digital marketing budgets, agencies, and external partners
- Strong stakeholder leadership across Brand, Creative, Ecommerce, Social, and regional teams
- Leadership experience coaching and developing digital specialists
- Interest in emerging discovery channels, including GEO, AEO, and AI-powered search
What We Do
Rip Curl is an Australian surf brand founded at Bells Beach in 1969. It designs and manufactures surf apparel and equipment, including wetsuits, boardshorts, swimwear, tide watches, and accessories. Built by surfers for surfers, the company supports athletes and sponsors surf and snow events. Its “The Search” philosophy celebrates surfing culture and exploration, while its products, events, athletes, and community express its ambition to be the Ultimate Surfing Company.
.png)
