Manage brand and retail marketing calendars across retail, DTC, Amazon, and TikTok. Translate channel strategy into briefs, timelines, deliverables, and launch plans; coordinate Sales, Operations, Creative, Growth, and agencies; review brand and creative assets; support retailer-specific programs; track launch readiness, approvals, and submissions; and drive project follow-through. Serve as the day-to-day agency contact while maintaining clear status updates and accurate asset records.

Coordinates consumer product development from concept through launch, including market research, competitive analysis, formulation samples, overseas manufacturer and vendor communication, RFQs, packaging and design approvals, compliance documentation, project timelines, and weekly leadership reporting. Maintains accurate project records, tracks blockers and deliverables, manages feedback loops, and serves as the communication hub across sourcing, design, marketing, marketplace, retail, and external production teams.