Brand Manager

Reports to: Head of Brand
Location: Santa Ana, CA (on-site) ·
Job Type: Full-time
Salary: $90k - $110K

Shameless Snacks makes low-sugar gummy candy that tastes like the real thing. Every bag has 3g of sugar, is packed with fiber, and is vegan and gluten-free. Our sour and fruit gummies are sold on Amazon, DTC, TikTok, and at major retailers across the country.

We’re not a startup hoping something works. We’ve taken better-for-you candy from an idea to retail shelves nationwide and built a brand that consumers love. We move with the speed of a startup: small teams with real ownership and accountability.

This is the place where you’ll see the entire machine: flavor development, formulation, packaging, co-manufacturing, compliance, marketing, marketplace strategy, retail, all in one team. If you want to build and ship a food brand at scale, there is no better place than this.

Shameless makes better-for-you candy: low sugar, high fiber, no artificial dyes. We're growing quickly across retail, DTC, Amazon, and TikTok.

As Brand Manager, you’ll keep brand plans moving into market — and make sure Sales has what they need to execute them. You’ll help manage the brand and retail marketing calendar, translate strategy into clear programs and realistic timelines, and keep Sales, Ops, Creative, Growth, and agency partners aligned on what’s happening, when, and what needs to happen next. You’ll be the connective tissue between strategy and execution, making complex plans simple and actionable for the teams responsible for bringing them to life. It’s a hands-on role that will suit you if you enjoy organizing complexity, driving follow-through, and taking pride in the details that make retail execution work.

Brand Marketing

- Maintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team’s shared source of truth

- Keep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shifts

- Take strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by when

- Review work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formats

Sales Partnership

- Partner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to do

- Keep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next steps

- Be the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partners

Retail Execution

- Support retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market dates

- Track launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issues

- Make sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpoints

Project Management

- Build timelines backwards from the in-market date, then break projects into tasks and briefs for the right internal owner or agency partner

- Capture action items from every call (who, what, by when) and see them through to close

- Keep everyone current on status, with an early heads-up when something needs attention

- Route completed work to heads of department for review, pull feedback into one clear set of revisions, and keep the asset trail current so anyone can find the latest brief, approved creative, and plan

Agency/Team Coordination

- Serve as the day-to-day contact for agencies touching the brand: branding and creative, retail marketing (paid ads, .com listing management), and influencer

- Write and update clear briefs — objective, audience, deliverables, date — and keep agencies current on calendar changes and priority shifts

- Track deliverables against the brief and flag timing or decisions for the Head of Brand Agency budgets, scopes, and contracts sit with the Head of Brand + GM, so this role can stay focused on the work itself.

4–5 years of brand or retail marketing experience in CPG and DTC. Food, beverage, or snacking is a plus

- Hands-on experience maintaining a multi-channel marketing calendar across retail and ecommerce

- Experience turning strategy into assigned tasks and keeping Sales, internal teams, and agency partners on schedule

- A good eye for brand and creative detail. You can look at a layout, a pack callout, or a line of copy and tell when something’s off

- Strong written and verbal communication, especially in briefs and status updates, and comfort in a fast-moving environment where priorities shift

- Familiarity with Google Workspace and a project management platform (ClickUp, Asana, Monday, or similar)

- Working fluency with AI tools, Claude in particular, and a habit of using them to streamline the day to day: drafting briefs and recaps, turning calls into action items, and building templates and workflows that cut down manual admin

- Based within roughly 30 miles of our Santa Ana office, since this role is on-site

Bonus Points:

- Launching new products into mass or grocery retail

- Retail media platforms (Roundel, Walmart Connect, Kroger Precision Marketing, Instacart) and

retailer .com content management

- TikTok Shop or subscription DTC experience

- Influencer and creator program management

• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth
• Amazing pet friendly office environment

• We operate with speed, ownership, and accountability
• Ideas move quickly from concept to execution
• Every team member has direct impact on company growth
• We value operators who think strategically and execute decisively

Shameless Snacks is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all team members feel valued and respected. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

We believe diversity drives innovation and strengthens our ability to serve our customers. All qualified applicants will receive consideration for employment based on merit, qualifications, and business needs.