Leads commercial marketing and product commercialization, including go-to-market strategy, product launches, positioning, sales enablement, competitive analysis, campaign measurement, dashboards, and cross-functional marketing execution. Partners with Product Management, Sales, Engineering, and Marketing to align initiatives, monitor performance, optimize portfolios, and improve customer engagement.

Produces and maintains print and digital marketing assets, including layouts, production-ready files, website updates, email and social media content. Coordinates with printers, suppliers, agencies, and other partners; manages asset organization and version control; reviews proofs and deliverables for quality, accuracy, and brand consistency; and supports trade shows and broader marketing initiatives.

Leads the engineering and R&D function for hydraulic products while remaining a hands-on technical contributor. Responsibilities include hydraulic circuit design, CAD modeling, product development, testing, validation, root-cause analysis, engineering documentation, and manufacturing support. The role also builds and manages the engineering team, establishes development standards and processes, supports suppliers and customers, and collaborates across manufacturing, quality, sourcing, operations, and sales. Travel to customer, supplier, testing, and industry locations is required.