Job Title: Commercial Marketing Manager
Location: Lafayette, IN - REQUIRED
About the Role
Shurco is seeking a Commercial Marketing Manager to lead commercialization and marketing planning across the business. This role partners closely with Product Management, Sales, Engineering, and Marketing to develop go-to-market strategies, support product launches, and ensure marketing initiatives align with business priorities.
This is a strategic, hands-on role that blends planning with execution. The ideal candidate is proactive, thrives in a fast-paced environment, takes ownership, and drives initiatives to completion while working effectively across functions.
Key Responsibilities
Product Commercialization
- Lead commercialization strategies for new products, product enhancements, acquisitions, and strategic business initiatives.
- Develop and execute go-to-market plans in partnership with Product Management, Sales, Engineering, and Marketing.
- Support product positioning, portfolio planning, and lifecycle strategies.
- Coordinate product launch planning and cross-functional execution.
- Align Product Management, Sales, Marketing, and Digital teams to deliver a consistent customer experience.
- Identify sales enablement needs and partner with Marketing to deliver tools and resources that support commercial success.
Marketing Planning & Execution
- Partner with marketing leadership to prioritize initiatives and align marketing activities with business objectives.
- Coordinate cross-functional marketing initiatives from planning through execution.
- Monitor project performance, budgets, timelines, and KPIs.
- Identify opportunities to improve marketing effectiveness, operational processes, and customer engagement.
- Support strategic initiatives that strengthen the One Shurco customer experience across products, channels, and brands.
Sales Enablement
- Identify sales enablement needs and develop strategies that help commercial teams win business.
- Partner with Marketing on the development of product literature, presentations, battle cards, competitive comparisons, sales training materials, and customer-facing content.
- Partner with Sales leadership to ensure teams are equipped with the knowledge and resources necessary to successfully position Shurco solutions.
Market Intelligence & Competitive Analysis
- Monitor industry trends, customer needs, competitive activity, and emerging market opportunities.
- Conduct competitive product analysis and develop insights that support product positioning and strategic decision-making.
- Analyze customer feedback, market research, and sales data to identify opportunities for growth and portfolio optimization.
Data Analytics & Performance Measurement
- Measure marketing campaign effectiveness and product launch performance using data-driven metrics.
- Monitor ROI and KPIs across commercialization and marketing initiatives.
- Develop dashboards and reports that communicate commercial performance, campaign effectiveness, and business insights to leadership.
- Provide recommendations based on analytics to improve future marketing investments and commercial execution.
Required Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field.
- 7-9 years of experience in product marketing, commercial marketing, marketing management, or related discipline.
- Demonstrated success leading product launches and bringing new products to market.
- Strong understanding of product portfolio management, positioning, and go-to-market strategy.
- Proven ability to build trusted partnerships with Product Management, Sales, Engineering, and other business stakeholders.
- Strong project management, organizational, and communication skills.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Additional Experience
- Experience supporting distributors or dealer networks.
- Experience in manufacturing, industrial, transportation, agriculture, or other B2B industries.
- Experience supporting digital transformation, website strategy, or customer experience initiatives.
Skills Required
- Bachelor's degree in marketing, business, communications, or a related field
- 7-9 years of experience in product marketing, commercial marketing, marketing management, or a related discipline
- Demonstrated success leading product launches and bringing new products to market
- Strong understanding of product portfolio management, positioning, and go-to-market strategy
- Proven ability to build trusted partnerships with Product Management, Sales, Engineering, and other business stakeholders
- Strong project management, organizational, and communication skills
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Experience supporting distributors or dealer networks
- Experience in manufacturing, industrial, transportation, agriculture, or other B2B industries
- Experience supporting digital transformation, website strategy, or customer experience initiatives
What We Do
Shur-Co designs, develops, and manufactures tarping and covering systems and related cargo-protection products for trucks, trailers, and rail applications. Its products support agriculture, construction, waste management, flatbed trucking, and rail transportation, helping customers cover and contain materials and cargo. The company operates globally and serves these markets through multiple production and sales locations in the United States, Canada, and the United Kingdom.
