Own the end-to-end delivery of lifecycle CRM journeys across email and SMS. Build, QA, monitor, report on, and optimise always-on campaigns in Ometria, managing segmentation, journey logic, data quality, testing, documentation, and performance improvements. Collaborate with CRM, Brand, Creative, and Insights teams to deliver personalised onboarding, engagement, retention, and reactivation communications that improve customer loyalty and long-term value.

Leads paid social creative strategy from ideation and production through testing and optimization. Uses performance insights, social trends, audience research, and platform developments to create engaging content, brief influencers, identify testing opportunities, and improve creative effectiveness. Collaborates with paid media, product marketing, organic social, and PR teams to support omnichannel selling and customer engagement.

Executes data-driven, multichannel CRM and direct marketing campaigns across global markets. Manages campaign briefing, development, delivery, reporting, documentation, stakeholder communications, and lifecycle or retention initiatives. Partners with CRM, Brand, Analytics, and external agencies to improve customer communications, campaign performance, and operational processes.