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Own the go-to-market data layer by building prospecting, enrichment, and automation pipelines; maintaining CRM quality and integrations; querying warehouse and BI data; and improving reporting, attribution, and workflow reliability. The role requires hands-on work with scraping, enrichment tools, APIs, Python or JavaScript, SQL, automation platforms, LLMs, and CRM administration. It also involves documenting systems, supporting compliance, and training sales and marketing users.

Plan and execute B2B demand-generation campaigns across paid search, paid social, email, content, and webinars. Own the funnel through sales-qualified pipeline, build landing pages and marketing automation, manage tracking and attribution, measure campaign performance, manage budget, and test channels, messaging, and audiences. Partner closely with sales and founders to improve lead follow-up and pipeline generation.