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Leads the creative team and protects the brand’s visual identity across social, paid, CRM, e-commerce, retail, PR, and campaigns. Develops creative concepts, oversees graphic design, photo, video, and production, and manages internal creatives, freelancers, budgets, timelines, workflows, and asset systems. Partners with Product, Marketing, and Retail to create high-quality, conversion-focused assets. Uses AI tools and creative testing to improve speed, performance, and consistency.

Manage and grow strategic B2B key accounts, primarily in the Rhine-Ruhr region. Identify revenue opportunities, manage the sales pipeline, close deals, and develop retention strategies. Build trusted customer relationships, coordinate internal stakeholders, and drive upselling, cross-selling, new business acquisition, lead generation, and tender processes. Partner with Consulting to deliver tailored software and consulting solutions that improve customer outcomes.