Manage and optimize Facebook advertising campaigns across lead generation and online training sales. Set up audiences, pixels, and campaign settings; conduct and document A/B tests; interpret performance data; manage budgets; improve ROAS, appointments, ad performance, and revenue; and collaborate with the Marketing Director on campaign ideas and copywriting.

Create, manage, and optimize Facebook advertising campaigns to improve ROI, generate appointments, increase sales, and grow revenue. Responsibilities include audience and Meta Pixel setup, budget management, ongoing A/B testing, performance analysis, documentation, and collaboration with the Marketing Director on campaign strategy and copy.