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Leads client relationships and experiential marketing programs for spirits brands, overseeing strategy, creative, production, staffing, logistics, budgets, timelines, reporting, and execution. Manages and mentors account teams, serves as the senior client escalation point, supports new business initiatives, and ensures programs meet client objectives, quality standards, deadlines, and financial requirements.

Serves as a strategic operating partner to the CEO and COO, translating priorities into action plans, tracking cross-functional deliverables, and improving business workflows. The role coordinates departments, analyzes sales and operational data, maintains executive reporting and trackers, supports sales collateral and field teams, and manages events, tastings, sponsorships, and trade shows. It also identifies process gaps, facilitates accountability, and supports basic HR coordination and special projects across the organization.

Leads planning and execution of experiential marketing programs and live events for spirits industry clients. Serves as a day-to-day client contact, manages timelines, teams, vendors, budgets, statements of work, field marketing activations, and on-site execution. Applies trade marketing expertise to activation strategy, reviews creative and financial deliverables, tracks program results, identifies risks, and supports client satisfaction and operational excellence.

Owns commercial, consumer, and category reporting across a spirits brand portfolio. Builds dashboards, scorecards, forecasts, and analytical narratives using syndicated data, distributor depletion feeds, account data, and consumer research. Provides actionable insights to senior leadership, identifies emerging trends, supports distributor and key account meetings, and partners with sales and account leaders without directly managing distributor relationships or field teams.

Leads brand strategy and hands-on marketing execution for an ultra-premium bourbon brand entering national expansion. Owns marketing plans, budgets, P&L visibility, KPIs, experiential and trade programming, consumer engagement, digital and social content, partnerships, PR, vendors, agencies, and performance reporting. Partners with sales, distributors, hospitality organizations, and cultural influencers to build brand awareness, trial, distribution quality, and commercial growth.

Represents Edmond's Honor in an assigned territory through account sales, brand activations, sampling, events, and product education. Builds relationships with bars, restaurants, lounges, liquor stores, distributors, retailers, and buyers to increase placements, visibility, trial, and repeat sales. Manages territory opportunities, executes programming, tracks KPIs, supports inventory and POS placement, and collaborates with regional leadership. The role requires regional travel, occasional evening and weekend availability, and physical event setup.

Supports the Founder and CEO across multiple entities by managing calendars, inboxes, meetings, travel, expenses, documents, payroll coordination, contracts, and confidential matters. The role tracks leadership follow-ups, coordinates cross-entity initiatives, and serves as an operational partner to the Founder. It also uses generative AI and automation to improve communications, meeting summaries, and administrative workflows.