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Own digital product direction for member acquisition or engagement, leading discovery, experimentation, prioritization, delivery, and optimization. Partner with Design, Engineering, Data, and business stakeholders to improve conversion, growth, retention, app experiences, and commercial outcomes. Use qualitative and quantitative evidence, A/B testing, KPIs, and outcome-led roadmaps to guide decisions and influence senior stakeholders.

Lead commercial analytics initiatives partnering with Product and Retention teams. Analyze complex datasets, design measurement frameworks, evaluate product and business performance, improve payment success, reduce churn, and identify growth opportunities. Deliver end-to-end analytical projects, communicate insights to senior stakeholders through data visualization and storytelling, mentor analysts, and improve analytics through automation, new tools, and AI.

Supports and progressively owns Workday Finance and Adaptive Planning systems, investigates finance-user issues, troubleshoots integrations and data flows using SQL, and delivers lasting improvements. The role translates finance requirements into system changes, contributes to implementations and upgrades, automates manual processes, explores AI opportunities, and coordinates with vendors and technical teams. It requires several years of enterprise systems experience, strong SQL and integration knowledge, analytical troubleshooting ability, and effective communication with nontechnical stakeholders.

Plan, execute, and optimize paid search and paid social campaigns to drive gym membership growth. Monitor performance, improve ROI, support regional campaigns and gym openings, coordinate with agencies and internal teams, report insights, test new acquisition channels, and contribute to dashboards and commercial reporting.