Role: Lead Commercial Analyst
Location: Hybrid (3 days per week Clapham Junction, 2 days remote)
We’re The Gym Group...
We’re one of the UK’s leading fitness businesses. With more than one million members, 265+ gyms and ambitious plans to keep growing, we’re the UK’s second-largest gym operator by membership and the fourth largest in Europe.
Our mission is simple: to break down barriers to fitness for all. We’re large enough to make a meaningful difference, but agile enough for individuals to influence how we grow. Technology, data and new ideas play a central role - and you’ll have the opportunity to take ownership, challenge how things are done and see the impact of your work.
Just as importantly, we’re a people-first business where everyone is encouraged to be themselves. We’ve been named one of The Sunday Times Best Places to Work and awarded Investors in People Gold, alongside a host of other awards recognising our culture and our people.
About the role...
As Lead Commercial Analyst, you’ll help our Product and Retention teams make better decisions about how we grow and retain our membership. You’ll work with senior stakeholders to frame the right questions, investigate what is happening and why, and turn your findings into clear recommendations they can act on. You’ll be confident working directly with complex data and challenging the quality of an analysis. Just as importantly, you’ll be comfortable forming a commercial point of view, explaining the trade-offs and leading the conversation about what should happen next. This is a role for someone who wants to own insight from the initial question through to the decision it informs.
What you'll be doing...
- Partnering with Product and Retention teams to identify the commercial questions that matter most, scope the analysis needed and agree how success will be measured
- Investigating member behaviour, retention and payment performance to understand the drivers behind trends and identify opportunities for action
- Leading analytical projects from problem definition and hands-on investigation through to a clear recommendation and discussion of next steps
- Sizing opportunities and evaluating proposed initiatives, including the likely impact, assumptions and trade-offs
- Designing measurement approaches before initiatives launch, then assessing results and explaining what they mean for future decisions
- Presenting findings to senior stakeholders in a way that makes the insight, its limitations and the recommended action easy to understand
- Building trusted relationships across Product, Commercial, Marketing, Operations and Technology, and constructively challenging assumptions when the evidence points in a different direction
- Supporting and mentoring analysts in the team, helping raise the standard of both analysis and the recommendations that come from it
- Identifying opportunities to improve the quality and efficiency of analytics through automation, new tools and AI
About you...
- Experience owning commercial insight projects from an initial, sometimes ambiguous business question through to recommendations that have informed decisions
- Strong commercial judgement: you can interpret results in context, prioritise what matters and explain what action you would recommend and why
- The confidence to present and discuss your findings with senior, non-technical stakeholders, including challenging assumptions and handling questions about your conclusions
- Strong SQL skills and the ability to work independently with complex datasets, assess the quality of the underlying analysis and get hands-on when needed
- Experience defining measures of success and evaluating the impact of product, retention or other commercial initiatives
- A proactive, curious approach: you spot opportunities, ask useful questions and pursue the explanation behind the numbers
Experience in a consumer, membership or subscription business would be particularly relevant, but we’re interested in how you’ve used insight to influence decisions in any commercial setting.
Need assistance?
If you have a disability or condition that makes it difficult for you to complete your application online please email your cv to [email protected] or alternatively call the TGG Recruitment team on 0203 319 4838 and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!
*Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying please do so asap!
Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision-making is never used - every application is reviewed and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR
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Skills Required
- Advanced SQL skills and ability to independently extract and analyze complex datasets
- Experience leading analytical projects end-to-end in a commercial or consumer-facing environment
- Strong commercial judgment and ability to translate data into business decisions
- Excellent communication and data storytelling skills, including influencing senior stakeholders
- Experience designing measurement frameworks and evaluating business or product performance
- Proactive and curious approach, with ability to identify opportunities, challenge assumptions, and drive improvement
What We Do
The Gym Group is a UK chain of 24/7, no-contract fitness clubs offering accessible, low-cost gym facilities. Founded in 2007, it pioneered the low-cost gym model and operates more than 260 sites across the country. Its mission is to make high-quality fitness convenient and affordable, helping members pursue healthier lifestyles through flexible access to gyms with round-the-clock entry and no long-term membership contracts.
