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Lead the Groups Sales team, drive travel sales performance, develop sales plans, monitor KPIs, coach employees, manage workloads, and strengthen key customer and agency relationships. The role oversees recruitment, training, customer service, negotiation, promotions, process improvements, cost management, and collaboration with internal teams to generate group travel sales. Occasional trade shows, road shows, and sales calls are required.

Supervise and coach a bilingual group sales team, ensuring sales targets, service levels, booking quality, and customer satisfaction are achieved. Provide training, performance feedback, escalation support, and documented performance management. Monitor communications and sales results, address barriers, collaborate cross-functionally, and represent the company at trade shows and conferences.

Provides booking administration and customer service support for group sales accounts. Processes group bookings, modifications, payments, seating, rooming lists, invoices, insurance, transfers, and electronic documents. Coordinates with sales representatives, inventory and costing teams, customers, and travel agents while monitoring communications and supporting call queues. Maintains accurate records, resolves booking issues, follows procedures, supports assigned groups end to end, and maintains current product knowledge through training.

Provides bilingual administrative and booking support for group sales accounts. Processes and modifies reservations, verifies rates, balances accounts, manages payments and invoices, coordinates seating and rooming lists, updates insurance and travel details, monitors communications, supports customers and travel agents, and provides coverage for Group Sales Representatives. The role also manages assigned specialty groups and maintains current product and procedural knowledge.

Generates and closes group travel sales through phone and email inquiries, quoting, follow-up, upselling, and relationship management. Maintains group files, contracts, invoices, payments, and reservations while reconciling accounts and communicating schedule changes. Provides bilingual English and French customer service, maintains travel product knowledge, and supports telephone queues in a hybrid Laval, Quebec role.

Leads the Group Sales team, drives sales performance and customer satisfaction, coaches supervisors and employees, monitors KPIs, develops seasonal sales plans, manages key accounts, supports recruitment and training, and identifies opportunities to improve processes, productivity, and revenue. The role also represents Sunwing at trade shows and sales events while collaborating with business development, weddings, and retail teams.