Leads data-driven creative strategy and testing for paid social campaigns, primarily on Meta, while supporting TikTok and AppLovin. Responsibilities include analyzing creative performance, developing briefs, hooks, scripts, and concepts, managing scalable production workflows, leveraging AI tools, coordinating cross-functional teams, and optimizing campaigns for business results. The role also owns creative roadmaps, budgets, timelines, documentation, testing frameworks, and performance reporting.

Designs, builds, updates, and troubleshoots responsive websites using website builders and provided designs. Optimizes web assets, performance, accessibility, usability, responsiveness, and SEO. Collaborates with project managers and marketing teams, completes revisions quickly, tests across browsers and devices, incorporates feedback, and maintains brand consistency across multiple client projects.