Lead end-to-end creative strategy for paid social (primarily Meta), ideating, testing, and scaling data-driven creative. Build scalable ad-ops systems and workflows, analyze ad-account and creative performance, develop production-ready briefs and assets, leverage AI tools to accelerate ideation and production, and collaborate with cross-functional teams to optimize campaigns and document learnings.

Lead and scale post-purchase customer operations for a DTC e-commerce brand: build SOPs, automate workflows, own KPI reporting (returns, exchanges, cart recovery), coach remote support agents, drive revenue recovery and continuous process improvement using data and cross-functional collaboration.