Senior Performance Creative Strategist

Role: Senior Performance Creative Strategist

Employment Type: Full-Time

Location: 181 South Franklin Ave, Suite 203, Valley Stream, NY 11581

Schedule / Time Zone Expectations: 9 to 5 EST M-Th In Office and Fridays Remote

Candidates may be eligible for a modified hybrid schedule of 3 in-office days and 2 remote days per week, based on business needs and hiring manager approval.

Compensation Structure: $135,000–150,000 + Performance Bonus: Target bonus of approximately 20% of base salary, with flexibility based on candidate experience and performance structure

About the Role

The Senior Performance Creative Strategist is a cross-functional role responsible for developing compelling content and turning it into high-performing paid social advertising. Combining creative storytelling, consumer insights, and performance learnings, you’ll own the creative roadmap and develop hooks, scripts, messaging, concepts, and production-ready briefs. You’ll work closely with marketing, creative, and leadership teams—and partner with designers, editors, creators, and media buyers—to bring ideas to life, strengthen the brand’s voice, and drive measurable business results.

Beyond creative development, you’ll build and improve the systems, workflows, and operating cadence that support creative production and testing at scale. Working with media buyers, you’ll use campaign results to understand why individual creatives succeed or fall short and translate those insights into new concepts and testing strategies. Success requires strong creative judgment, a passion for experimentation, and the organizational skills to maintain a consistent pipeline of quality creative.

Your background may be in performance creative strategy, content creation, social media, or creative production. Experience with media buying and Meta advertising is highly valued, but we’ll also consider exceptional content creators who demonstrate strong audience understanding, compelling storytelling, and the ability to learn from feedback and results while building their performance-marketing knowledge.

Essential Functions

• Lead end-to-end creative strategy and development for paid social campaigns, from research and ideation through briefing, production, launch coordination, testing, and creative optimization.

• Develop compelling hooks, messaging, scripts, visual concepts, and production-ready briefs for UGC, video, and static advertising, providing creative direction to creators, designers, and editors.

• Partner with media buyers to interpret Meta ad-account and creative performance, identify why hooks, angles, and formats succeed or fall short, and translate those learnings into new creative concepts and testing strategies.

• Apply consumer insights, market research, and performance learnings to develop creative that strengthens the brand and improves advertising results.

• Use AI tools such as Claude, ChatGPT, or similar platforms to support creative research, ideation, briefing, variation development, and production while maintaining quality and brand standards.

• Collaborate with designers, editors, media buyers, UGC creators, agencies, and internal stakeholders to bring creative concepts to life.

• Prioritize Meta as the primary paid social channel while supporting creative initiatives across TikTok, AppLovin, and other emerging platforms as needed.

Primary Responsibilities

• Own the creative roadmap and maintain a continuous pipeline of new concepts, assets, and testing priorities.

• Build, manage, and improve creative production and testing workflows, templates, and operating cadences that support high-volume creative development.

• Manage projects in Monday.com or similar tools, coordinating budgets, timelines, feedback, and delivery to keep work on schedule and within scope.

• Present creative concepts, test results, performance insights, and strategic recommendations to leadership and key stakeholders.

• Document creative learnings and maintain a library of assets, testing results, and best practices to improve future campaigns.

• Stay current on industry trends, competitive campaigns, platform updates, and emerging creative practices.

Required Experience & Skills

• 5+ years of relevant experience in content creation, creative strategy, social media, video production, or performance marketing, with a strong portfolio demonstrating compelling storytelling and audience engagement.

• Proven ability to develop attention-grabbing hooks, scripts, messaging, and visual concepts for social-first video and static content.

• Strong understanding of audience motivations and consumer behavior, with the ability to translate insights into clear, persuasive creative.

• Ability to use audience feedback, content engagement, and performance insights to improve creative. Candidates without paid-media experience should demonstrate curiosity and a willingness to learn Meta advertising, creative testing, and performance measurement.

• Experience managing creative production workflows, organizing multiple projects, and consistently delivering quality content on schedule.

• Proven ability to develop production-ready creative, including compelling hooks, messaging, scripts, visual concepts, creative briefs, and continuous testing angles for UGC, video, and static advertising.

• Comfort using AI tools such as Claude, ChatGPT, or similar platforms to support creative research, ideation, briefing, and production, with a willingness to expand these skills while maintaining originality, sound judgment, and brand quality.

• Strong project management and collaboration skills, including experience managing creative projects, timelines, budgets, and production workflows using platforms such as Monday.com or similar project management tools while partnering effectively with designers, copywriters, editors, media buyers, and cross-functional teams.

• Proficiency with creative production tools and workflows, including Adobe Creative Suite or comparable creative software.

• Self-motivated, proactive, adaptable, and comfortable working in a fast-paced, performance-driven environment.

• A portfolio of outstanding social-first content or advertising that demonstrates strong hooks, storytelling, and creative execution. Be prepared to explain your contribution, intended audience, creative decisions, and how feedback or results informed subsequent work. Paid-ad performance metrics are welcome but are not required for candidates coming from content creation.

Preferred Experience & Skills

• Experience supporting high-growth DTC brands, with fashion, apparel, menswear, or lifestyle experience strongly preferred.

• Comfort working with external agencies, influencers, and UGC creators to develop high-performing creative.

• Familiarity with emerging social platforms, creative formats, and evolving industry trends.

• Experience with media buying and Meta paid-social advertising, including creative performance analysis, A/B testing, and using campaign results to guide creative decisions.

Current Tech Stack

• Monday.com (preferred) or comparable project-management and creative-operations platforms.

• Claude, ChatGPT, Parker, or comparable AI tools

• Motion, Triple Whale, Northbeam, or other attribution and creative-analytics platforms

Benefits

• Dental, Health, Vision

• 2 Weeks Paid Vacation

• We close the office on Jewish holidays allowing for even more vacation time

• 4% 401K Match

Equal Opportunity Employer Statement & Compliance Notice

TalentPop is an Equal Opportunity Employer and is committed to fostering an inclusive, respectful, and equitable workplace environment for all applicants and team members.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military or veteran status, pregnancy, reproductive health decision-making, or any other characteristic protected by applicable federal, state, or local law.

TalentPop is committed to providing reasonable accommodations throughout the recruiting, hiring, and employment process for qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances, in accordance with applicable law. Applicants requiring accommodation may contact our team to request support during the application or interview process.

TalentPop is committed to maintaining compliant, ethical, and transparent hiring practices in alignment with applicable employment laws, anti-discrimination regulations, privacy requirements, and recruiting standards. We encourage candidates to carefully review each job posting for role-specific employment details, work authorization requirements, compensation information, benefits eligibility, and hiring structure disclosures.

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