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Maintain accurate financial records, process and reconcile transactions and bank statements, manage accounts payable/receivable, assist with GST/TDS/Income Tax filings, support month‑end and year‑end closings, prepare financial statements and reports, assist audits, and help develop budgets and forecasts while monitoring variances.

Coordinate and execute online quantitative market-research projects end-to-end: manage field progress, quotas, vendor/sample procurement, and data-quality checks; serve as client contact; maintain trackers and reports; collaborate with programming, analytics, and sales; support process improvements and automation.

Support B2B lead generation through secondary research to identify target companies and decision-makers, build and maintain a segmented prospect database, support outreach campaigns, ensure CRM discipline and data accuracy, and report findings while receiving mentoring.

Perform day-to-day accounting: maintain ledgers and reconciliations, record transactions, manage AP/AR, reconcile banks, assist tax filings (GST/TDS/Income Tax), support month- and year-end close, prepare financial statements and management reports, assist audits, and help develop budgets and forecasts while monitoring budget variances.