Manage and optimize GA4 and GTM setups, design measurement strategies and dataLayer architecture, run deep-dive analyses using GA4 and SQL, build dashboards, support A/B testing and CRO, collaborate with marketing/product/dev teams, and translate tracking data into actionable business insights.

Own BI quality, governance, and platform operations: execute QA/testing for dashboards, author test cases, log defects, enforce KPI/reporting standards, monitor performance, manage content lifecycle, automate workflows with Python, and collaborate with BI developers and data teams to trace and resolve upstream data issues.