Lead German-market marketing: research customers/competitors, form hypotheses, launch and scale test campaigns (digital and offline), manage cross-functional teams, prepare briefs, oversee execution, evaluate performance, ensure consistent brand communication, and support new location/service launches.

Manage the full B2B sales cycle from lead acquisition to contract signing; deliver product/service presentations; negotiate and close deals; prepare commercial offers; use CRM and generate reports; hand over clients to account management; monitor market and competitors and provide feedback.