Leads and coaches a video editing team while personally creating short-form, direct-response ads for Meta. Establishes creative workflows, templates, review processes, and AI-assisted tools to improve speed and quality. Converts UGC, brand, and native footage into performance-focused ads, using hook rate, VTR, CTR, and CVR data to guide iterations. Tracks creative trends, collaborates with performance marketing, and may participate in shoots or UGC production.