The Role
Leads and coaches a video editing team while personally creating short-form, direct-response ads for Meta. Establishes creative workflows, templates, review processes, and AI-assisted tools to improve speed and quality. Converts UGC, brand, and native footage into performance-focused ads, using hook rate, VTR, CTR, and CVR data to guide iterations. Tracks creative trends, collaborates with performance marketing, and may participate in shoots or UGC production.
Summary Generated by Built In
About HEY HOLY:
Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.
What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 15-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.
We don’t believe in off-the-shelf products. We develop nutritional solutions for dogs that have real impact, for the dogs and for their owners. Products like that don’t just convince logically, they inspire emotionally and turn first-time buyers into true fans.
Great products need great stories. That’s why we’re building our video ad team in-house: a team that makes people feel what our products mean for their dogs, and that is fast, creative, and driven by data. As Team Lead Video Ad Editor, you’ll lead that team and set its standard.
Your role
You lead and coach our video editing team (one junior and one mid-level editor) so that together you produce top-performing ads, on time and at a high level. You report to the Director of Performance Marketing and stay hands-on as an editor yourself.
You coach the team to create ads that perform, following current trends and getting faster over time. That’s the standard for everything you do.
You set up the team’s workflow and the tools and processes that power it (templates, naming conventions, review loops, AI-assisted workflows) to boost output, speed, and quality, and you prioritize briefs together with the performance marketing team.
You edit short-form, direct-response video ads for Meta yourself, built on strong hooks, visual storytelling, and well-placed text, sound, and design.
You turn performance briefs, concepts, and raw material (UGC, brand, native) into ads that capture and convince new customers.
You use data (hook rate, VTR, CTR, CVR) to decide what to iterate on next, and teach your team to read and apply these insights.
You keep an eye on ad, creative, and platform trends and bring best practices from the DACH region and international markets into the team’s work.
Getting in front of the camera yourself is a plus, as is organizing small shoots or UGC setups to test new ideas quickly.
Your profile
### Must-haves
* At least 4 years of experience editing paid social video creatives (Meta, TikTok is a plus) in e-commerce or D2C, with a clear direct-response focus.
* Close day-to-day work with performance marketing or media buying teams, and a solid understanding of how creative performance is measured.
* First leadership experience, formal or informal, such as mentoring junior editors, reviewing the team's work, or owning a creative workflow. You don’t need extensive years of people management, but you want to grow into the role and should own the team's output.
* Experience with UGC, brand, and native formats, and a strong sense of visual storytelling, pacing, sound, design, and copy.
* Understanding of performance KPIs (hook rate, VTR, CTR, CVR) and the drive to turn insights straight into new iterations.
* Proficiency in Adobe Premiere, After Effects, CapCut, DaVinci Resolve, or similar tools.
* Very good German and good English (at least B2) for working with our target audiences.
Benefits
* ⏰ Flexibility that fits you: Whether in our office in Frankfurt am Main or on your hybrid days in your own homeoffice in Germany – find a rhythm that works for you
* 💡Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace
* 📈Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective
* 💬 Open and honest communication: We live direct exchange, give clear feedback and look forward to your input
* 📚 Individual training budget: We invest in your personal and professional development – because your growth is also our growth
* 🎟 Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
* 🐶 Free HEY HOLY food: Because happy dogs are just as important as happy people!
* 🎉 28 Vacation Days + Christmas Eve and New Year's on us
Closing Statement:
We value Diversity! 🌈
We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.
What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong! 🫶
Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful 💡🚀
Read our full JEDI commitment statement on our website.
Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.
What began as an idea in 2022 is today a rapidly growing DTC subscription model serving over 20,000 dogs. Our 15-person team is set to grow to over 35 by the end of 2026 – now is the perfect time to join.
We don’t believe in off-the-shelf products. We develop nutritional solutions for dogs that have real impact, for the dogs and for their owners. Products like that don’t just convince logically, they inspire emotionally and turn first-time buyers into true fans.
Great products need great stories. That’s why we’re building our video ad team in-house: a team that makes people feel what our products mean for their dogs, and that is fast, creative, and driven by data. As Team Lead Video Ad Editor, you’ll lead that team and set its standard.
Your role
You lead and coach our video editing team (one junior and one mid-level editor) so that together you produce top-performing ads, on time and at a high level. You report to the Director of Performance Marketing and stay hands-on as an editor yourself.
You coach the team to create ads that perform, following current trends and getting faster over time. That’s the standard for everything you do.
You set up the team’s workflow and the tools and processes that power it (templates, naming conventions, review loops, AI-assisted workflows) to boost output, speed, and quality, and you prioritize briefs together with the performance marketing team.
You edit short-form, direct-response video ads for Meta yourself, built on strong hooks, visual storytelling, and well-placed text, sound, and design.
You turn performance briefs, concepts, and raw material (UGC, brand, native) into ads that capture and convince new customers.
You use data (hook rate, VTR, CTR, CVR) to decide what to iterate on next, and teach your team to read and apply these insights.
You keep an eye on ad, creative, and platform trends and bring best practices from the DACH region and international markets into the team’s work.
Getting in front of the camera yourself is a plus, as is organizing small shoots or UGC setups to test new ideas quickly.
Your profile
### Must-haves
* At least 4 years of experience editing paid social video creatives (Meta, TikTok is a plus) in e-commerce or D2C, with a clear direct-response focus.
* Close day-to-day work with performance marketing or media buying teams, and a solid understanding of how creative performance is measured.
* First leadership experience, formal or informal, such as mentoring junior editors, reviewing the team's work, or owning a creative workflow. You don’t need extensive years of people management, but you want to grow into the role and should own the team's output.
* Experience with UGC, brand, and native formats, and a strong sense of visual storytelling, pacing, sound, design, and copy.
* Understanding of performance KPIs (hook rate, VTR, CTR, CVR) and the drive to turn insights straight into new iterations.
* Proficiency in Adobe Premiere, After Effects, CapCut, DaVinci Resolve, or similar tools.
* Very good German and good English (at least B2) for working with our target audiences.
Benefits
* ⏰ Flexibility that fits you: Whether in our office in Frankfurt am Main or on your hybrid days in your own homeoffice in Germany – find a rhythm that works for you
* 💡Lots of responsibility and creative freedom: You get real ownership areas – and the chance to actively shape the role with your input and pace
* 📈Fast development possible: Those who step on the gas with us grow along – in responsibility, competence and perspective
* 💬 Open and honest communication: We live direct exchange, give clear feedback and look forward to your input
* 📚 Individual training budget: We invest in your personal and professional development – because your growth is also our growth
* 🎟 Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
* 🐶 Free HEY HOLY food: Because happy dogs are just as important as happy people!
* 🎉 28 Vacation Days + Christmas Eve and New Year's on us
Closing Statement:
We value Diversity! 🌈
We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.
What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong! 🫶
Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful 💡🚀
Read our full JEDI commitment statement on our website.
Skills Required
- At least 4 years of experience editing paid social video creatives for Meta, preferably also TikTok, in e-commerce or DTC with a direct-response focus.
- Experience working closely with performance marketing or media buying teams.
- Understanding of creative performance measurement and KPIs including hook rate, VTR, CTR, and CVR.
- First leadership experience, such as mentoring junior editors, reviewing work, or owning a creative workflow.
- Experience producing UGC, brand, and native video formats.
- Strong visual storytelling, pacing, sound, design, and copy skills.
- Proficiency with Adobe Premiere, After Effects, CapCut, DaVinci Resolve, or similar editing tools.
- Very good German and good English at least B2 level.
- Experience getting in front of the camera.
- Experience organizing small shoots or UGC setups.
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The Company
What We Do
HEY HOLY is a pet nutrition company dedicated to improving dog health through breed-specific, functional food. Developed with veterinarians, the company rejects one-size-fits-all nutrition in favor of tailored blends that address the unique needs and health risks of different breeds. They operate a rapidly growing e-commerce/D2C subscription model, ensuring a healthier life for dogs through precision dietary well-being.
