Lead the design and execution of FORREST’s digital acquisition strategy for e-commerce launch. Build a 90-day plan, define channel mix (Meta, Google, retargeting, CRM, email, content), structure funnel and reporting, run creative tests, coordinate media/creative/CRM specialists, analyze CAC/ROAS/conversion/AOV, recommend budgets and optimize the e-commerce journey. Part-time freelance engagement working closely with founders.

Create original content for website, blog, and social channels; collaborate with marketing and design teams; edit and proofread materials; manage multiple projects and deadlines while aligning content with the brands sustainability-focused voice.