Growth Lead / Acquisition Lead

FORREST is a new purpose-driven brand dedicated to walking, creation, and finding balance between nature and culture.
An independent label born in France, FORREST designs and crafts premium walking bags in its own workshop, alongside its artisans, with a deep commitment to quality, sustainability and responsible production.
At the crossroads of fashion, urban culture and outdoor design, FORREST wants to offer more than products: a new relationship to walking, creativity, slowness and the physical world.
We are preparing our e-commerce launch and are looking for a senior Growth Lead to help us structure our digital acquisition strategy without compromising the brand’s cultural and premium positioning.
Tasks
As Growth Lead / Acquisition Lead, you will be responsible for building and piloting the first acquisition system for FORREST.
Your role will be to turn our brand universe into a clear, measurable and scalable acquisition strategy.
You will work directly with the founders and help us define what to test, where to invest, how to measure performance, and how to grow without damaging the brand.
Your responsibilities will include:
* Build a 90-day digital acquisition plan for the launch.
* Define the right channel mix: Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations.
* Structure the acquisition funnel from traffic to conversion.
* Identify and test the most relevant creative angles for FORREST.
* Work with creative teams to brief and evaluate performance assets.
* Coordinate media buying, CRM, tracking and creative specialists when needed.
* Set up a simple but useful reporting system.
* Analyse CAC, ROAS, conversion rate, average order value, cost per lead, email sign-ups and margin impact.
* Recommend budget allocation and scaling decisions.
* Help improve the e-commerce journey: landing pages, product pages, reassurance, storytelling, checkout and post-purchase flows.
* Translate learnings into clear weekly decisions.
The mission is not only about buying traffic. It is about building a learning system that helps us understand our audience, our strongest messages and our best acquisition channels.
Requirements
We are looking for a senior profile with strong experience in digital acquisition for DTC, e-commerce or premium consumer brands.
You should have experience with:
* Launching or scaling DTC brands.
* Physical products and e-commerce.
* Premium or high-consideration purchases.
* Paid acquisition, especially Meta and Google.
* CRM, email flows and lead generation.
* Shopify or similar e-commerce environments.
* Funnel analysis and conversion optimisation.
* Creative testing and performance storytelling.
* Working directly with founders or small senior teams.
You are not just a media buyer. You are able to connect brand, business, creativity and data.
You should be comfortable discussing:
* CAC
* ROAS
* margins
* conversion rate
* creative angles
* brand positioning
* customer journey
* acquisition budget
* testing methodology
We are looking for someone pragmatic, structured and senior enough to challenge us when needed.
Freelance / fractional role. Initial mission: 3 months. Possible extension after the launch phase. Expected rhythm: 1.5 to 2 days per week. Remote possible. Regular working sessions with the founders. Start: as soon as possible.